M0D44 is a Kyiv based future workwear brand, which rethinks the influence of Eastern and Western civilizations on local culture, emphasizing the visual component and freely interpreting working aesthetics. The target audience of M0D44 is a young, purposeful, free, and responsible creative youth. In its collections, M0D44 uses organic cotton, recycled denim, Polartec polyester made of recycled plastic bottles, and durable materials to extend the longevity of the produced clothing. An integral part of the M0D44 collections is the upcycling of vintage military uniforms and workwear.